A version of this article appeared as the last chapter in Practice What You Preach, Free Press, 2001.
In my experience, the single biggest barrier to implementing strategy is courage. What makes superstar managers so impressive is not what they are doing but the fact that they are doing it all.
Many people (and firms) lack the guts to stick with the plans and goals they have set for themselves. They lack the courage of their own convictions.
I first learned how hard it was to stick to one’s own strategy some time ago, when I set for myself the goal of trying to become a strategic advisor to international professional firms. Shortly thereafter a firm asked me to accept a project conducting sales and marketing training courses for their people.
Read more at: http://davidmaister.com/articles/4/88/
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