Creating Value Through People

by David Maister 2002

The financial performance of a business is not something you can or should directly control. It is achieved by providing superior value to the marketplace.

Marketplace value is a consequence of energizing and focusing employees to create and deliver value.

To make money, managers should not spend all their time managing money, but should instead devote their efforts to the things that produce the money: the enthusiasm, commitment, and drive of the labor force. Don’t manage money. Manage people.

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